Industry experts. A combined 30+ years on the water and in the boardroom.
Asset Card was founded by operators who lived the problem before they built the product. Yard cheques that never reconciled. APA settlements that took months. Valuation reports built on guesswork. We set out to give owners, captains and managers a single financial system for the entire life of a yacht — and the team behind it has run the boats, signed the contracts and deployed the capital to prove it.
The yachting industry deserves a financial standard, not a workaround.
Traditional banking commingles owner, operational and charter dollars into one account — leaving every stakeholder reconciling the same numbers in different spreadsheets. Asset Card replaces that patchwork with a single ledger that follows the yacht from keel to charter and on into ongoing valuation, so every dollar has a story and every story is auditable.
Built by operators
We've sat in the captain's chair, run the purser's office, and signed the yard cheque. Asset Card isn't fintech bolted onto yachting — it was built from the inside out.
Data the owner trusts
Every dollar is traceable to its line item, every approval timestamped, every report owner-ready. Valuation, sale, insurance — the paperwork is always one click away.
American support, global reach
US-based concierge desk on the phone, USD-native accounts in regulated US banking, and same-day rails across 30+ currencies. The yacht goes anywhere; the books stay clean.
Founders who have run the boats, sold the companies and signed the cheques.
A founding team with deep operating experience in yachting, enterprise software and capital markets — backed by an industry advisory bench of captains, managers and family-office principals.
Brendan Ginns
- Serial entrepreneur — founded four profitable businesses across construction, tech and operations.
- 5+ years at SMG Construction / Millwork as an operations specialist, helping scale companies from $20M to $60M in revenue.
- Founder of Dash To Solution, a tech-solutions business in the Bahamas (250K+ revenue).
- BA in Management & Organizational Studies, Honors Specialization in Consumer Behavior.
Kyle Jadevaia
- CEO & Founder of Ridge Secure Technologies, a B2B SaaS provider — executed the negotiation and seven-figure sale to a private-equity firm.
- Managed Fortune 500 clients (AT&T, Twitter, Amazon) with sales quotas ranging from $50M–$100M.
- Completed US Army SFAS Selection & Airborne Qualified.
Jesse Clinton
- Among the industry's youngest superyacht captains, with 20,000+ nautical miles logged. Oversees the financial and operational management of the M/Y Avalon fleet.
- Founder & Managing Partner of Leeward Capital LP, a boutique private equity and real-estate firm — raised and deployed tens of millions in capital.
- Board Member of Sea Corps Maritime, a nonprofit building careers and leadership pathways in the maritime industry.
Talk to the team that built it.
Book a 20-minute walkthrough with a member of our yachting team. We'll show you live balances against your real program structure, and answer the questions only operators can answer.