Built from a real problem. By operators who lived it.
Founded in Palm Beach, Florida, Asset Card brings real financial infrastructure to private estate management. One live platform that replaces the personal cards, spreadsheets and fragmented tools estates have relied on for too long.
Born on the job site.
In 2024, our founders identified a critical gap in the construction industry. Contractors had no reliable way to understand real-time spend against budget on individual projects. Accounting lagged by weeks, sometimes months, and by the time most contractors knew they were over budget, it was already too late to course correct.
We built a platform to solve it. By giving contractors live visibility into every dollar across every project, we fundamentally changed how operational finance worked for them.
After deploying that platform, we asked a bigger question: what other worlds run on real money moving fast, with reporting that cannot keep up? Yachting came first. Private estates were next.
An estate runs like a business: staff payroll, grounds, capital projects, dozens of vendors. Yet most are managed on personal cards and spreadsheets, with principals waiting weeks for a financial picture that should be live.
The leadership behind Asset Card.
Brendan Ginns
A serial entrepreneur with a track record of building and scaling businesses across multiple industries. Brendan brings over ten years of operational leadership specializing in taking companies from $20M to $60M in revenue. He is the founder of Dash To Solution, a technology solutions firm serving small and medium-sized businesses across the Bahamas, and has founded four profitable businesses across his career.
Kyle Jadevaia
Former CEO and founder of Ridge Secure Technologies, a B2B SaaS company he built and sold in a seven-figure transaction to a private equity firm. With a career managing Fortune 500 clients including AT&T, Twitter, and Amazon, and overseeing sales quotas of up to $100M, Kyle brings enterprise-level commercial experience to every aspect of how Asset Card is built and grown.
Jesse Clinton
One of the industry's youngest superyacht captains, Jesse has logged over 20,000 nautical miles and oversees the financial and operational management of a private superyacht fleet. He is the Founder and Managing Partner of Leeward Capital LP, a boutique private equity and real estate firm that has raised and deployed tens of millions in capital. Jesse serves as a Board Member of Sea Corps Maritime, a nonprofit dedicated to building careers and leadership pathways in the maritime industry.
Real people, real support.
Our U.S.-based team is always ready to assist. Real, dedicated representatives are on standby to answer your questions at any time.
24/7 Support
Real people available around the clock, whenever you need them.
Dedicated Representative
A single point of contact who knows your program inside and out.
Industry Experience
A team that understands private service firsthand, from household operations and vendor management to owner-grade reporting and everything in between.
Talk to the team that built it.
Book a short walkthrough with a member of our team. We'll show you the platform live and answer any questions you have about how Asset Card can work for your program.